MarketMuse is a software powered by AI that helps with content planning and optimization. It provides personalized and objective insights for website content. Some key features and advantages of MarketMuse are:

• Automated content audits: It offers insights at the page-level, site-level, and SERP to aid in informed planning
• Content gap identification: Users can leverage gaps in the SERP to establish authority and dominate their topic
• Optimization guidance: It provides insights on keyword prioritization, content structure, and blueprint suggestions to speed up publishing
• At-risk content identification: It saves and optimizes content that is at risk, improving overall authority
• Real-time feedback: Users receive quality feedback to eliminate the fear of writing

MarketMuse is useful for various content strategy and marketing teams:

• Content marketers who want to optimize their website content for better results
• SEO professionals who want to improve keyword prioritization and content structure
• Copywriters and editors who aim for faster publishing with fewer edits

Overall, MarketMuse enables users to confidently make data-driven optimizations and achieve meaningful results in their content strategy and marketing efforts.